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Product Marketing Manager
Posted on 2020-04-27
- Experience: Mid-Level
- Position: Full-Time
- Location: North America
About the opportunity:
The Product Marketing Manager will be a voice for Onshape’s product design platform to internal and external audiences including customers, sales, industry analysts and influencers.
This will be the sole Product Marketer on the Onshape Marketing team. They will provide direction to the team on customer and market segmentation, core messaging, buyer personas/journeys, buyer/customer insights and macro-trends affecting our business.
-Buyer and market segmentation to provide direction for Go-to-Market (GTM) activities -Market and buyer research, including primary interviews -Developing product positioning, messaging, and marketing content that resonates and demonstrates differentiation. -Developing core marketing materials, including customer and field facing product collateral; writing key messages and creating the whole spectrum of sales tools and collateral (presentations, datasheets, white papers, customer case studies, demos, and training materials) to communicate value propositions and differentiation to customers and partners. -Working closely with the marketing team to develop buyer personas, messaging, industry targets, campaign themes, and content that drive effective marketing programs. -Working with the enablement team to plan and deliver training to the sales organization.
Skills and knowledge:
-Product marketing/management experience with a SaaS or cloud product. Experience with an industry disruptor or new concept is ideal -Experience developing product/solution messaging, including developing value propositions. -Excellent written and verbal communication skills
About the company:
Onshape is a modern CAD system that eliminates design gridlock: the constant waiting, distractions, and hassles that prevent engineers from doing their best work. Onshape unites advanced modeling tools and design data management in a secure cloud workspace that is accessible on any device and never loses data. With no files to lose or corrupt, no license keys to manage, and no installed desktop software, Onshape helps engineering teams get out of the IT business so they can get can back in the innovation business.
Professional engineers at thousands of companies rely on Onshape to modernize and streamline their engineering process. Onshape users in 170+ countries have logged over 3 million hours modeling advanced robotics, biomedical devices, industrial machinery, and myriad other products. With 1 of 8 sessions occurring on mobile devices, Onshape is the world’s first anywhere, anytime CAD system.
Founded in 2012, Onshape has raised $169 million from Andreessen Horowitz, NEA, North Bridge, and other leading investors. The Onshape leadership team includes the original creators of SOLIDWORKS® and other proven leaders in cloud infrastructure, data security, and mobile.