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Posted on 2020-04-12
- Experience: Mid-Level
- Position: Full-Time
- Location: North America
About the opportunity:
We are growing our marketing team as we expand our footprint across the psychiatry and community health settings, and are looking for a creative and analytical Marketing Manager who can help us grow in a smart, thoughtful way. The mission of the Marketing Manager is to drive the growth of our psychiatrist & community mental health center communities, build analytical infrastructure and optimization to inform our strategies and support the reinforcement of our brand as an industry leader across trade and customer channels. Ultimately, the more people we reach, the more we can empower clinics and psychiatrists to deliver quality behavioral health care to patients who otherwise wouldn’t have care – rendering this role deeply essential for our mission.
In this role, you will develop and execute a thoughtful, data-driven marketing strategy. You will build the infrastructure and processes necessary for effectively measuring and optimizing marketing efforts, create robust analytical datasets that ensure targeted expansion, and support growth efforts through innovative brand and trade initiatives. You will collaborate on a regular basis with cross-functional teams to develop deft audience insights and strategy, expanding the value of Genoa Telepsychiatry’s products and services amongst strategic communities.
As the Marketing Manager, you will,
-Identify, analyze, and execute existing and new digital marketing channels to drive the growth of our community of psychiatric providers and community mental health centers -Build out dashboards and infrastructure to track and optimize all marketing efforts efficiently -Own well-structured datasets (ie CPA/LTV/ROI) across all marketing channels; educate & empower others to conduct quantitative analysis -Plan and create a full customer lifecycle marketing strategy for acquisition, conversion, and retention -Support SEO and content marketing efforts to drive the growth of website traffic and engagement -Contribute to ongoing brand, trade, & thought leadership initiatives spanning across presentations, speaking engagement, content, webinars, etc. -Manage social media community (Facebook, Twitter, LinkedIn) -Manage and optimize all paid media campaigns across Google AdWords, LinkedIn, Facebook, and other platforms -Design, execute, segment, and analyze the performance of email campaigns to psychiatric provider and community mental health clinic communities -Write and/or recruit writers to create blog articles about telepsychiatry and community health settings -Work closely with existing Product Marketing Manager on our team to: -Support analysis and understanding of customer personas and experience to inform marketing strategies -Support initiatives across customer engagement with quantitative analysis to reduce churn among live customers -Oversee website efforts across traffic growth, content development, and SEO strategy; create data-driven initiatives to improve our web traffic optimization, conversions, and engagement
-Bachelor’s Degree or higher Minimum of 3+ years of professional experience in a marketing and/or analytical role -Demonstrated analytical and problem-solving skills -Exceptional communicator, with the ability to turn complex data and clinical concepts into clear messages -Experience implementing, maintaining, and reporting key metrics -Experience running campaigns through paid media channels (Facebook, Google AdWords, LinkedIn, and other paid marketing tools -Aptitude for marketing & sales software like Hubspot, CRM, Google Analytics, Optimizely, etc. -Demonstrated understanding of the customer journey and how it maps to marketing activities such as lead generation, sales enablement, and customer renewals -A strong sense of ownership in your work and the company’s health; high attention to detail and critically thought through solutions will yield the highest quality impact -A bias for experimentation and questioning of the status quo -A passion for distilling complex issues into clear recommendations with a data-driven approach that drive business outcomes -Collaborative and outcome-oriented
Preferred Qualifications -A desire to work at a fast-growing health tech company -Passion for mental health is a plus -Thoughtful communication, confidence, reliability, & grit -Experience with Microsoft Dynamics or other CRM platforms -Technical savvy with the ability to surface insights from data; experience using Analytics & BI tools like Google Analytics and Optimize -Reliable, strong work ethic, and self-motivation with the ability to manage multiple projects at the same time in a fast-paced environment -Excellent written and verbal communication coupled with time management skills -A bias toward creating scalable solutions in day to day efforts and strategic initiatives -Ability to contract with and manage a team of vendors and freelancers such as SEO consultants, content marketing writers, and web developers -A strong moral compass and commitment to Genoa Healthcare Telepsychiatry’s core values: -Mission-driven: We are motivated, above all, by our mission to increase access to behavioral healthcare. -Emotional intelligence: We deeply value emotional intelligence and the natural instinct to treat others kindly. -Autonomy: We hold a high standard for excellent work, but offer ample independence to achieve goals in our own individual ways. -Equality: We treat each other equally, always seeing the merit in others' perspectives no matter who presents them. -Goal-oriented: We work hard to crystallize goals, create collaborative strategies, and reach stretchy but achievable goals. -Transparency: We communicate openly – with a bias toward a democratic dialogue.
About the company:
At Genoa Telepsychiatry we increase access to behavioral healthcare in underserved communities across the U.S. by building telepsychiatry programs that connect patients with psychiatrists & APRNs remotely. Genoa Telepsychiatry is the largest outpatient telepsychiatry community with programs in over 35 states providing 215,000+ appointments annually. Our New York team offers ample career development opportunities in a mission-driven culture valuing empathy, collaboration, grit, and continuous learning.