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Sr. Marketing Manager
Posted on 2020-04-27
- Experience: Mid-Level
- Position: Full-Time
- Location: North America
About the opportunity:
We are seeking a Senior Marketing Manager that will assume end-to-end ownership over Downstream’s marketing strategy and execution. The ideal candidate will be a self-starter with strong technical, analytical, project management, interpersonal, and content generation skills. This important position will own and execute the marketing strategies for all channels, including: Downstream’s website, blog, email, social media, and paid advertising. This person will be responsible for creating and executing a content marketing plan, requiring that they establish clear content creation processes, have strong creative writing abilities, high attention to detail, and be a stickler for proper spelling, grammar, and style. Working directly with our customers and Downstream evangelists, the Senior Marketing Manager will create and publish compelling content for consumer brands and agencies. The ideal candidate is comfortable with ambiguity, highly effective operating with autonomy, and uses data to prioritize the highest return on effort activities.
-Produce and publish content, including blog posts, landing pages, newsletters, white papers, videos, and sales collateral, to support awareness, thought leadership, and demand generation efforts -Build and manage a rich content/editorial calendar that attracts a qualified audience to Downstream’s website -Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search. -Constantly monitor content effectiveness, establish key analytics and success metrics and continuously refine the strategy as needed -Maintain expertise of the Amazon ecosystem, user behaviors, and long-term trends -Working closely with sales to shape and implement Account Based Marketing (ABM) plan and ABM outreach content. -Analyze accounts and take data-driven approach to developing and customizing sales enablement assets and initiatives that align with the customer journey, stages, and support the G2M plan -Own and drive all paid marketing efforts; display, SEM, Social, events, etc. partnering with Sales to drive acquisition -Own weekly traffic reporting, measuring and detailing KPIs for all marketing channels Qualifications
-BS or MS in Business, Journalism, English, Creative Writing, Communications, or a related field -4+ years experience in online marketing role; digital experience preferred and/or email and content marketing -Experience analyzing, interpreting, and leveraging data to make business decisions -Ability to juggle multiple priorities in a fast-paced, dynamic environment -Strong organization skills and attention to detail -Strong editorial/content background, proofreading skills, and ability to distill complex concepts into simple messages. -Strong bias for action and a proven ability to initiate and drive projects to completion in an ambiguous environment with minimal guidance Additional Preferred Qualifications
-Experience with SEO and SEM -Experience working remotely and working with remote business and/or technology teams -Experience with startups or software as a service (SaaS) marketing -Experience with performance advertising and/or Amazon retail
About the company:
Downstream is a global leader in the development of unique, digitally augmented environments and public spaces. Our projects invite visitors to dig deeper, to think more critically and to connect with information on a human level.
We create design strategies, branded environments and immersive experiences for clients ranging from cultural institutions to sports organizations to global corporations.
Our Portland headquarters was named one of the top 100 places to work in Oregon according to Oregon Business Magazine. That speaks volumes about the kind of work environment we have. With offices in Monaco, Amsterdam and Melbourne we serve our global customers with localized design, project management, build and installation capabilities.