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Posted on 2020-04-27
- Experience: Mid-Level
- Position: Full-Time
- Location: North America
About the opportunity:
We are seeking a thoughtful, inquisitive storyteller and PR professional to join the Brand & Communications team as a Communications Manager. This individual will materially raise our profile as both a consumer tech company and lifestyle brand by generating publicity around our announcements, milestones, product & partnership launches, consumer advocacy, and leadership, and develop a steady stream of creative, proactive earned media campaigns. The ideal candidate is confident and outgoing, attracted to complex problems, and an active listener committed to developing a deep & nuanced understanding of our brand.
The Communications Manager will report to the Director, Brand & Communications, collaborate cross-functionally across the organization as well as with external stakeholders, and own the relationships with our media contacts. While Arcadia is headquartered in Washington, D.C., remote candidates located in major tech and/or media hubs are encouraged to apply! In your submission, please include links to your portfolio and/or website in order to be considered.
What you’ll do: -Develop and implement communications and media campaigns that increase and strengthen brand awareness -Develop quarterly communications and media plans, in close collaboration with the Director, Brand, that detail strategy, tactics, messages, channels, outcomes, and measurements -Plan, pitch, and secure proactive earned media opportunities, op-ed placements, awards, and events through traditional and digital channels -Field and manage incoming media inquiries -Create press materials – including media kits, op-eds, holding statements, talking points, executive media interview briefs, news releases, website content and fact sheets – on organizational programs, initiatives, and key messaging efforts -Facilitate media interviews with appropriate staff members and prepare appropriate briefing materials -Coordinate media and events with external agencies and partners as needed -Coordinate with the Brand, Executive, People & Impact, Marketing, Product, and Legal & Policy teams to maximize impact of public relations initiatives -Analyze success of campaigns to provide valuable insights What will help you succeed: Must-haves:
-5+ years of relevant communications experience
Experience doing PR for consumer tech or high-profile B2B tech companies -Experience doing PR and storytelling for multiple brands, companies, or industries with a high degree of complexity -Experience in crisis, issues, and reputation management; track record of successfully advising executives on corporate PR matters -Storytelling passion and excellence; exceptional written & verbal communication skills -Comfort pitching journalists and a thoughtful approach to cultivating and nurturing media relationships -Ability to help shape personal brands and narrative arcs for key individuals in addition to the company overall -Passion for our mission, sustainability, and helping drive a clean-energy future Nice-to-haves:
-In-house corporate experience -Strong roster of digital, print, and/or TV media relationships Benefits: -Market-based compensation (salary + equity) -Healthcare, dental, vision, 401(k) and commuter benefits -Paid Time Off (holidays, vacation, professional development, volunteer, parental leave) -Professional development opportunities -All-company lunches -Free clean energy -Relocation assistance as applicable -A chance to decarbonize and disrupt the energy sector
About the company:
Arcadia is a technology company revolutionizing the energy industry. We make choosing clean energy easy for everyone, no matter where you live or who your utility provider is. Founded in 2015, Arcadia set out with one purpose that continues to drive us today: a 100% clean energy future.
Tackling one of the world’s biggest challenges – climate change – requires out-of-the-box thinking and diverse perspectives, so we’re building a team of individuals from all different backgrounds, industries, and educational experiences. If you share our passion for building a future powered by 100% renewable energy, we look forward to receiving your application and learning what you would uniquely bring to our organization!