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Growth Marketing Lead

Posted on 2020-04-27
Quick Facts:
  • Experience: Mid-Level
  • Position: Full-Time
  • Location: North America
About the opportunity:

Who you are

brightwheel is seeking a strategic, analytical, action-oriented marketing leader that will drive our next level of growth. The ideal candidate will combine their passion for experimentation with a deep knowledge of our customer’s journey, marketing channel acumen, and best-in-class growth tactics to increase funnel conversion and drive new business and user growth. All brightwheel team members must demonstrate strengths in our core values: Ownership, Empathy, Learning & Results. What you’ll do -Define and own the growth marketing strategy to drive top of funnel organic growth and funnel efficiency -Identify and optimize new and existing organic growth levers via marketing campaigns and experimentation (e.g., SEO, CRO, ASO, trials, referrals, ambassadors, website) -Collaborate with brightwheel Demand Generation, Product, and Engineering teams on growth roadmap and execution of cross-team projects to drive business results -Lead with a results-driven, analytical mindset to optimize key customer flows into the product to increase conversion and activation rates -Partner with brightwheel Operations team to implement infrastructure needed for rapid growth experimentation (e.g., tools, attribution models, dashboards, reporting) -Stay on top of market trends and insights to implement best-in-class growth marketing strategies Qualifications, Skills, & Abilities -8+ years of experience in marketing, with 3+ years in growth roles -Mix of B2C & B2B/B2B2C experience a plus -Deep expertise in SEO -Experience with website testing, conversion rate optimization, and organic marketing channels -Strong partnerships with Product and Engineering teams -Track record of consistently delivering excellent results in a fast-paced environment -Growth mindset with results-driven approach to work (testing, measuring, iterating) -Strength in analytics, critical thinking, and reasoned judgement -Combination of strategic thinking and ability to roll up sleeves and get it done

About the company:

We’re building the first mobile platform for early education – a $60B market in the US alone – with the largest network of schools and providers across the globe. Based in San Francisco, Denver, & Austin, our team is passionate, talented, and customer-focused. We feel fortunate to be able to build a platform that has a measurable impact on the daily lives of teachers, parents, and kids. The team includes former Amazon, eBay, LinkedIn, Square, and Zynga staffers, and investors include GGV Capital, Chan Zuckerberg Initiative, Eniac, ICONIQ, Bessemer Ventures, and Mark Cuban.

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