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Head of Marketing, Jetpack
Posted on 2020-04-27
- Experience: Mid-Level
- Position: Full-Time
- Location: North America
About the opportunity:
Automattic is looking for a world-class Head of Marketing to support our high-growth Jetpack business. The successful candidate will report to Jetpack’s General Manager, James Grierson.
Drive significant growth of global subscriptions
-Define, prioritize, and develop plans to activate market segments with the highest growth opportunities. -Work with Product teams to assess and prioritize which products and features we bring to market. -Bring focus to drive growth priorities in the marketing organization. Evolve brands and positioning
-Evolve Jetpack’s brand from a feature-focused business to an irreplaceable toolkit that empowers site builders to harness the power of WordPress. -Use customer insights and market research to assess Jetpack’s brands, value points, and product implications across unique cohorts. -Stay on top of market trends to understand opportunities for growth and what stories we should tell to target segments. Build and nurture a high-impact marketing leadership team
-Mentor and support a distributed team through high-touch verbal and written communication. -Design an integrated and highly-collaborative marketing team united behind a cohesive strategy. -Develop focused critical metrics that align marketing’s goals with broader business objectives. -Build a positive relationship with Jetpack’s leadership team and Automattic’s broad marketing organization. Characteristics -Excellent people leader capable of coaching, supporting, and developing an outstanding team. -Strong written communicator able to earn credibility both internally and externally. -Comfortable operating in and leading through high-growth ambiguity and change. -A strategic visionary with an ability to execute. Experience -Held consumer marketing leadership roles at world-class, hyper-growth companies. -Navigated and led through scale both domestically and internationally. -SEO and email marketing experience to amplify the value of our installed base and our freemium business model. -Success architecting and leading a high-performing marketing organization. -Deep knowledge and understanding of the WordPress community, its actors, dynamics, and history.
About the company:
Established in 2005, today WordPress powers over one-third of the world’s websites. We believe in Open Source, and our goal is to democratize publishing so that anyone with a story can tell it, regardless of income, gender, politics, language, or where they live in the world.
Founded in 2005, we are passionate about making the web a better place. Automattic products include WordPress.com, Jetpack, Gravatar, WooCommerce, Akismet, and Tumblr. We are also a major contributor to the open-source WordPress project, which powers over one-third of the world’s website.
Jetpack is a powerful collection of security and performance tools for WordPress websites. We want to help site builders and small businesses improve their site to better achieve their goals. Installation and access to many basic features is free, while advanced features such as backups, malware scanning, spam protection, and custom site search are available with paid subscriptions.